heather brook studio
  • art
    • digital illustrations
    • drawing & painting
    • travel & lifestyle photos
    • still life & product photos
  • design
    • brand identity
    • print
    • social media
    • environmental graphics
  • about
  • contact
  • art
    • digital illustrations
    • drawing & painting
    • travel & lifestyle photos
    • still life & product photos
  • design
    • brand identity
    • print
    • social media
    • environmental graphics
  • about
  • contact

brand identity


Logo design
Boneyard Beanies, beanies & accessories logo
Corporate logo for women's protective services organization
Cottage industry logo
Ecotour business logo
Law firm logo
Ceramic studio logo
Cottage industry logo
Ceramic studio logo
Financial group logo
Sausalito Beautiful non profit logo
Exhibit design company logo
Grant writing company logo
Product labeling
Picture
Picture
Picture

inventing a micro brand

PROJECT: Boneyard Beanies handmade headwear (created by me, the crocheter and my colleague, the knitter)
PRODUCTS: Logo, apparel labels, hang tags, packaging, digital media, website, handmade beanie design/fabrication in our studios
OBJECTIVE: Stand apart from mass-produced name brand beanies found in stores.
CRITERIA: Design a product line to identify with the coastal culture in the SF Bay Area and those who appreciate unique and fine handcrafted goods.
HOW IT BEGAN: In 2014 I helped a friend make 40 hats for the local surf shop. Suddenly we had a small business venture, which needed a proper name and logo.
THE BRAND IDENTITY: "Boneyard" is a surfing term for where the waves break, so "Boneyard Beanies" sounded like a choice name for our California coast micro brand. I did over 100 sketches of Polynesian-inspired symbols and masks, and finally modeled our logo after Tangaroa, Māori god of the sea, the most important of all the departmental gods. This iconic logo has been received as one of my most memorable designs to date.
NOTES: We lovingly named our warrior mascot "Dude." We continue to dye yarn and make beanies.
RESOURCES: Photographs with models by Paige Green

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social media graphic
logo design
label, hang tag, beanie design & fabrication
label, beanie design & fabrication
packaging & hand-dyed yarn
knit baby beanie design, organic wool
website design
website design
website design
website design
website design
Facebook graphic
Art & Designs on this Website © Heather Brook Graef
  • art
    • digital illustrations
    • drawing & painting
    • travel & lifestyle photos
    • still life & product photos
  • design
    • brand identity
    • print
    • social media
    • environmental graphics
  • about
  • contact